Fundraising can be a complex challenge for small nonprofit organizations, especially without a structured process or advanced tools. Fondazione DueDiMe, dedicated to supporting individuals affected by bipolar disorder, faced these difficulties when preparing for its very first fundraising event.

In this article, we’ll explore how, by adopting our technology, DueDiMe transformed simple mobile devices into efficient donation terminals. The result? A seamless digital experience and over €3,000 raised in just 3 hours, with digital donations exceeding cash contributions by more than 107% and donor data collection completed in record time.

A Bit of Context

DueDiMe is a nonprofit organization committed to improving the lives of individuals with bipolar disorder through care, research, and community initiatives. As a newly established entity, it had never collected individual donations before, let alone structured a fundraising strategy. For its inaugural event, DueDiMe sought a solution that would simplify the donation process while maximizing impact.

The Challenge: The First-Ever Fundraising Event

Launching a fundraising initiative from scratch posed several difficulties, including:

  • Lack of structure: Without an established system, organizing the event was overwhelming.
  • Manual processes: Reliance on cash and paper forms slowed down operations and complicated donor follow-ups.
  • Limited tools: The absence of technology to collect donor data hindered scalability.
  • Time-consuming procedures: Lengthy donation processes risked lowering donor engagement or, worse, losing potential donors.

DueDiMe needed an intuitive and integrated solution to overcome these barriers and streamline the donation process.

The Solution: A Tap and Go!

Thanks to Tap to Donate, our app designed to simplify and digitize the entire donation process, DueDiMe turned its first fundraising event into a major success. The solution enabled seamless payments via credit/debit cards and digital wallets while leveraging an integrated form for donor data collection—allowing the organization to build its donor database from day one.

Key Features and Strategies Used

Guided Donation Journey

  • Volunteers engaged donors with compelling pitches.
  • Donations were processed via credit/debit cards or digital wallets in under 30 seconds.
  • Donor details were instantly captured through digital forms.

Automation & Scalability

  • Automatic receipts for tax benefits.
  • Centralized data management for increased transparency and scalability.
  • Integrated tools to help expand the donor list.

This streamlined the entire fundraising process, making it more efficient, faster, and more engaging for donors.

Results and Impact

  • ‍€3,490 raised in 3 hours!
    🚀 Digital contributions increased total donations by 107%.

Donor Engagement

  • Average digital donation: €62.32—significantly higher than cash donations.
  • 66% of donors shared their contact details.

Operational Efficiency

  • Average donation processing time: 43 seconds (including donor data capture).
  • Post-donation email open rate: 84%, proving high donor engagement thanks to immediate follow-up.

Conclusion

DueDiMe’s success story demonstrates how even small nonprofits can overcome fundraising challenges with innovative digital tools like Tap to Donate.

By optimizing processes and enhancing donor experiences, we help organizations achieve tangible results while building long-lasting relationships with their supporters.

Want to Revolutionize Your Organization’s Fundraising?

Here’s what you need to do:

✅ Read our article on how to maximize fundraising success at events and donation drives through an integrated digital approach.
📩 Contact us to discover how we can help with flexible, scalable solutions tailored to your organization’s needs.