In the nonprofit sector, organizations must continuously adapt to ensure efficiency, transparency, and sustainability, especially as donation methods are rapidly evolving. However, introducing new technological solutions is not always easy—it requires investment, openness to change, and a willingness to experiment.
This article is dedicated to the collaboration between Cents and Dynamo Camp—a partnership that perfectly illustrates how crucial (even essential) it is to believe in digital transformation and how, at times, trusting those eager to drive change can truly make a difference.
We’ll explore how an innovation-driven approach allowed us to test Tap to Donate, our offline fundraising app, for the first time while simultaneously helping Dynamo Camp optimize its fundraising processes during events and donation booths.
A Dual Challenge to Innovate Fundraising
The collaboration between Cents and Dynamo Camp was born out of a dual need:
- For Cents: Finding an organization willing to invest in a developing product and test its potential in real-world scenarios.
- For Dynamo Camp: Enhancing the management of offline fundraising by optimizing donations during events and improving the efficiency of volunteers.
The Solution? A Pilot Test at a High-Profile Event.
The Pilot: Milano Deejay Ten 2024
Milano Deejay Ten 2024, one of the year’s most anticipated sporting events, provided the perfect stage to experiment with Tap to Donate. We needed a large-scale event with significant foot traffic to effectively test the app’s capabilities.
Tap to Donate leverages tap-on-phone technology to transform volunteers’ devices into softPOS terminals, enabling quick digital donations via credit/debit cards and digital wallets—without the need for additional POS hardware. This solution allowed Dynamo Camp volunteers to capture significantly more donations while seamlessly integrating with the event’s dynamics.
Key Features:
- Simplicity – Transactions in under 30 seconds.
- Efficiency – No cash handling, automated data management.
- Scalability – A unified platform to track and optimize donations across multiple events.
Pilot Test Results
During the event, Tap to Donate delivered remarkable results:
✅ €2,015 raised in just 48 hours
✅ Volunteers praised the ease of use and direct engagement with donors
This success laid the foundation for a deeper strategic partnership between Dynamo Camp and Cents.
From Pilot to Strategic Tool: End of 2024 Results
Following the pilot test, Dynamo Camp decided to integrate Tap to Donate into its core fundraising activities. Meanwhile, we also fully integrated donor data collection forms into the platform.
By the end of 2024, the results were clear:
📌 Active volunteers: 12
📌 Funds raised: €4,815
📌 Average donation: €31.68
📌 New donor contacts: 105
📌 Total donations: 152 (69% success rate)
📌 Thank-you email open rate: 82%
These numbers demonstrate not only financial success but also increased donor engagement and retention.
The Future: Scaling Tap to Donate
Our collaboration with Dynamo Camp doesn’t stop here. The next step is scaling the model—making Tap to Donate a systematic solution for all its events and inspiring other organizations to follow suit.
Why Does Tap to Donate Work?
✅ Speed & Simplicity – Donations completed in under 30 seconds.
✅ Optimized Data Collection – Instant donor insights for long-term relationship building.
✅ Transparency & Scalability – Centralized management with real-time tracking.
Trust is the Engine of Generosity—and Fundraising
Our collaboration story proves one fundamental truth: trust is the real driving force behind modern fundraising—the same trust that motivates people to donate. An innovative technology like Tap to Donate is more than just a fundraising tool; it’s a way to create a smoother, more accessible donation experience while enhancing transparency and donor relationships.
Are You Ready to Transform Your Fundraising?
Tap to Donate isn’t just an app—it’s an opportunity to optimize fundraising and build stronger connections with your supporters.
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👉 Curious about how AI is revolutionizing nonprofit fundraising? Check out our blog: "Time to Revolution(AI)se Fundraising" and discover how artificial intelligence is reshaping the sector!
