In the Non-profit Sector, embracing innovation and digital transformation is no longer optional, especially for organisations looking to improve their fundraising metrics and achieve greater impact. To unlock new growth opportunities, it is essential to adopt cutting-edge tools and technologies.
Fondazione Progetto Arca Onlus, one of Italy’s leading organisations committed to fighting poverty and supporting vulnerable communities, has always been at the forefront of technological development. It was among the first organisations to adopt Tap to Donate, recognising the potential and power of digital innovation in transforming the way nonprofits engage with donors. Together, we made their annual event, La Zuppa della Bontà, even more impactful!
The Context: An Initiative to Empower Generosity
Every October, Italian squares come alive with this initiative of generosity. La Zuppa della Bontà brings communities across Italy together, raising essential funds to support Progetto Arca’s mission: providing food, shelter, and hope to the most vulnerable members of our society.
The Challenge: Overcoming Fundraising Barriers
This event is one of Progetto Arca’s key offline fundraising initiatives. Despite its success and strong community participation, the organisation faced significant challenges in managing its fundraising activities:
- Cash dependency: Over 50% of donations were in cash, creating issues with transparency and accounting.
- Limited payment options: Many donors wanted to contribute via credit or debit card, but there were no suitable tools available on-site.
- Missed opportunities: Traditional methods did not allow donor data collection (except via pen-and-paper), leading to lost opportunities for follow-ups, impact updates, and tax receipt distribution.
- Bulky POS terminals: Traditional payment devices were costly and impractical to use at the event.
These challenges highlighted the need for a modern and efficient solution to optimise the fundraising process.
The Solution: Tap to Donate
This is where Tap to Donate comes into play—our app designed to simplify and digitise the entire donation process! With Tap to Donate, Progetto Arca transformed its fundraising activities during the event, enabling seamless payments via credit/debit cards and digital wallets, while instantly collecting donor information.
Key Features:
✅ Fast transactions – Accepts credit/debit card or digital wallet payments in less than 5 seconds.
✅ Instant data collection – Captures donor details in under 30 seconds.
✅ Automatic receipts – Instantly issues tax receipts for donor benefits.
✅ Transparent data management – A centralised and scalable database for greater accountability.
Results & Impact
The introduction of Tap to Donate marked a major step forward in offline donation management for Progetto Arca, achieving remarkable results, including:
📈 Increased donations – Funds raised were 4x higher than with traditional POS systems.
💌 Stronger donor engagement – 70% of donors provided their contact details, enabling automated impact updates.
⏳ Greater efficiency – In just three days, a total of €3,566 was raised, with transactions completed in record time.
These results demonstrate how Tap to Donate not only simplified the donation process but also helped Progetto Arca build stronger and longer-lasting relationships with its supporters. Additionally, it improved the experience for volunteers by providing a fast and integrated fundraising tool.
Why Tap to Donate is a Game Changer
Tap to Donate represents the future of nonprofit fundraising. Its speed, simplicity, and scalability address many of the challenges faced by organisations like Progetto Arca. By digitising the entire donor journey, from the transaction to data collection and management, nonprofits can:
- Enhance transparency – Eliminate cash dependency, ensuring full traceability of donations.
- Improve donor engagement – Capture donor contact details for personalised communications and impact updates.
- Optimise operations – Reduce costs associated with traditional payment devices and manual data processing.
Looking Ahead: Our Commitment to Digital Fundraising
Our vision is clear: to simplify fundraising for nonprofits by providing an integrated digital ecosystem that manages the entire donor lifecycle.
If you want to explore our approach further, read our article on why digital transformation (with automation) is the future of nonprofit fundraising.
Tap to Donate is just one of the many ways we are helping organisations like Progetto Arca achieve their impact goals more efficiently.
Ready to Revolutionise Your Fundraising?
If your nonprofit is ready to embrace innovation and maximise its impact, Tap to Donate could be the solution you are looking for.
Join us on this journey towards a future where generosity is instant, transparent, and trackable.
Thanks to technology, nonprofits can transform the way they engage with donors and create real change in their communities. Progetto Arca has proven that even the smallest changes can lead to extraordinary results.
Are you ready to make every tap a great opportunity? 👇
